LABEL 2 - "PIETRA CALDA"

DATA SHEET

Origin: Campania. Zone: Avellino - (ITALY)

Type of Grapes: Red - Fiano 100%

Producer: Feudi di San Gregorio

Name of the Wine: Fiano di Avellino D.o.c.g. "Pietracalda"

The second label I would like to judge is this Pietra Calda ("Hot Stone"), a wine (Sangiovese, Tuscany) without any further adding.

General Comment: The name in Italian sound plain.  Personally I don't  like when a label is so short of info about the wine. Neither for me, as common consumer, Pietra Calda means anything particular. The bottle is done for this wine being not in normal stock and this means  a huge investment is the esthetical vision. The result leaves me quite perplexed. I find the label too little and too simple. The red square on the top has no appeal (maybe symbolizes the "red stone" ... who knows). My judgement is negative. (some points given for the effort done and money spent)

Vote 33/100

Originality: this label does not hit the attention. Quite the contrary, I would say. Some originality though there is

Vote: 47/100

Script: Very difficult to judge.  Nothing special, very short. The colour is fine

Vote: 45/100

OVERALL VOTE: 41,66 (/100) - UGLY