DATA SHEET
General Comment: The first label I would like to judge is this of Tenuta di Carleone, a wine (Sangiovese, Tuscany) called "Il Guercio" that means "The One-eyed".The name in Italian sound quite good. It is short. Easy to remember. The colours are quite simple (black and white) denoting a not expensive label. In its semplicity the label has style. The coat of arms on the top gives a litthe drop of aristocracy without exagerations. The coat of arms is beautiful and I like it has been converted into black and white.
The dimensions of the label are very big (I think on purpose) to mark again the contrast between black and white. This is confirmed by the top in white with white sealing wax. Touché!
Vote: 78/100
Originality: this label, though lovely would not hit your memory. On the shelf you would just pass. I like the style but it hits with the originality. what a pity!
Vote: 53/100
Script: I do like both fonts used: for "Tenuta di Carleone" in a running cursive in contrast with a book antiqua font for the name "IL GUERCIO" all in capital letters. Good job, good effect.
Vote: 85/100
OVERALL VOTE: 70,33 (/100) - NICE
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