LABEL 14 FELSINA "BERARDENGA"

DATA SHEET

Origin: Tuscany/Toscana Zone: Chianti - (ITALY)

Type of Grapes: (Red) Chianti 100%

Producer: Felsina

Name of the Wine: Chianti Classico D.o.c.g.  "Berardenga"

General comment: I was attracted by an istagramm thread about the history of this label. They posted a 1966 label, telling about the history of this label. And I always appreciate who gives prominence (also) to labels. They said it was Guido Veronelli in 1966 to suggest them to gives preminence to the name "Berardenga". The label was realized by Architetto  and graphic Silvio Coppola. The cursive B was a indentity mark still used today. Very beautiful history I would add and gives idea how some producers already in the past where so attentive to this "detail". A good and historical example of the Tuscanian School.

Here we have how the labels looked like in the 60's.

I would like to make a fast compare between past and present, because - sorry - I do prefer the original label of the past..

The 1966 and original version has something more. For me at least. Good they kept the B in this way for 60 years.

Vote: 77/100

Originality: we have to think about the originality in the 60's because now they are going on with the tradition. So for the epoch and for now too very dashing. For the 1966 version add 5 points.

Vote: 87/100

Script: Let be sincere: the 1966 version with its big cursive letters and the fantastic B deserved a 100/100. The current version loses a little, but still big value.

Vote: 88/100

OVERALL VOTE: 84 (/100) - REMARKABLE (version 2011)

OVERALL VOTE 89,6 (/100) - VERY REMARKABLE (version 1966)